Moving Our Club Forward

The dream always starts somewhere.

For us, it was the idea that golf in America could be better. We could create a new option for the committed golfer, where they live and work, between joining an expensive private club and the often risky roulette of public golf.

The model already exists. There are plenty of clubs like ours in Scotland and Ireland. We’ve traveled there, studied there, and witnessed it for ourselves.

NewClub started with this idea. Then, our partnership began to take form—first at an entrepreneurial-minded tech company, then on the golf course, and finally at a Starbucks on the corner of North and Wells.

The excitement of starting something new is intoxicating. Everything is a fresh idea, everything seems like it will work, and the optimism is endless.

Then, when you dive in, it becomes difficult. You quickly understand how putting your dreams into reality comes right down to dedication, work ethic, mental fortitude, and the grit just to keep going.

In the past seven years, we’ve learned more lessons than we can count. We’ve failed, succeeded, won, and lost.

Ultimately, we still exist.

Accountability

Among those countless lessons, one was how a lack of accountability can be a slow killer. We looked at ourselves and realized that when two people are both accountable for something, ultimately, no one is.

That realization led to an incredible discussion about how we should move our club and company forward together, with clarity and focus for each of us.

Redefining roles

Through our discussions, we have together decided that our titles must be updated.

Matt now carries the title of Founder & Chairman.

Matt will now be solely responsible for our most significant relationships and partnerships, growing the footprint of NewClub in the golf industry at the highest levels, managing our investments and investors, creating new growth opportunities for the club, and being the guy we rely on for our company's culture and broader vision. While he will remain our most important strategic leader, he will be stepping away from the day-to-day functional management of the NewClub business.

Mark now becomes the CEO.

Mark, who remains a co-founder, will take over all day-to-day management and leadership of the NewClub business -- responsible for company-level goals/KPIs, where all teams report up to him. Mark is in turn reporting up to Matt for those goals and the health of the business.

Clarity

Yes, this is exciting, but these new titles aren’t promotions; they’re clarifications.

In the beginning, titles didn’t matter. We were simultaneously task rabbits and high-level strategists. But we now see that titles matter to elevate our business and scale further.

Our staff, members, and partners need to know clearly who is accountable and responsible for what—and so do we.

We’re so excited to turn the page to the next phase of our business.

The joy is in the journey, and there’s no such thing as a finish line.

To golf and our club’s success.

Matt & Mark

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The 2024 Palmer Award